Jurnal Ekonomi dan Bisnis

Strategi Pengembangan Ekonomi Kreatif di Kampung Tenun Ikat Berbasis Community Development

Putri Meylin Azza Nabila, Thomas Soseco — Sat, 10 May 2025 00:00:00 +0700

Bandar Kidul Ikat Weaving Tourism Village in Kediri is one of the areas with quality traditional weaving products that have high cultural value in Kediri. Although Pokdarwis has been formed to develop tourism, there are still challenges. This study aims to analyze the implementation of strategies by Pokdarwis and design a new strategy based on community development to increase the income of local communities. The research approach used mixed methods with SWOT analysis to identify internal and external conditions, and QSPM to determine priority strategies. The results showed that the current strategy implemented by Pokdarwis as the tourism manager is still not optimal due to obstacles. The SWOT analysis identified that the main strengths of Bandar Kidul Ikat Weaving Tourism are high product quality and unique motifs. However, weaknesses such as limited capital, less effective marketing, and lack of artisan regeneration pose significant challenges. The QSPM results state that, the main recommended strategy is one of the WO (weakness-opportunity) strategies with the highest TAS (Total Attractiveness) score of 8.645. The strategy involves and collaborates with several parties to increase public awareness of the value of weaving art, improve promoting ikat weaving, and expand the market.

Membangung Customer Loyalty Melalui Service Quality, Product Quality, Islamic Business Ethic dan Customer Satisfaction

Khusnul Lailia, Agung Guritno — Sat, 10 May 2025 00:00:00 +0700

Companies must provide the best service and product quality in an increasingly competitive business era to maintain and enhance customer loyalty. Business ethics based on Islamic values are also very important for building customer satisfaction, which will ultimately affect customer loyalty. This study aims to determine the influence of service quality, product quality, and Islamic business ethics on customer loyalty with customer satisfaction as an intervening variable. The observation model used is quantitative research by processing primary data obtained through the distribution of questionnaires to customers of Kaffa Konveksi X Positive Apparel. The sample in this study consisted of 100 respondents using purposive sampling technique, and the results obtained were processed using SmartPLS 4.0. The results of this study are as follows: service quality has a positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer loyalty, Islamic business ethic has a positive but not significant effect on customer loyalty, customer satisfaction has a negative but not significant effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, product quality has a negative but not significant effect on customer satisfaction, islamic business ethic has a negative but not significant effect on customer satisfaction, customer satisfaction is unable to mediate the relationship between service quality, product quality, and islamic business ethic on customer loyalty. It can be concluded that service quality has a significant impact on both customer satisfaction and customer loyalty, product quality significantly affects customer loyalty, and islamic business ethics do not show a significant impact on either customer satisfaction or customer loyalty.

Implementasi Hukum Permintaan Minuman Es Teh Jumbo pada Pasar Malam Bunderan Jombang: Antara Teori dan Praktik

Alfin Prastyo, Imam Sopingi, Kusnul Yuni — Sat, 10 May 2025 00:00:00 +0700

Demand for jumbo iced tea drinks at the Bunderan Jombang night market shows unique dynamics that cannot be fully explained by conventional demand laws. In addition to price, factors such as promotions, flavor innovation, social trends, and the influence of digital media play an important role in consumer purchasing decisions. This phenomenon is interesting to study because it reflects how consumer behavior in traditional markets is influenced by economic, social, and psychological aspects simultaneously. This study aims to analyze the application of the law of demand in the context of night markets and uncover the non-price factors that influence the demand for jumbo iced tea. Using a qualitative method with a phenomenological approach, this study collected data through direct observation, in-depth interviews with traders and consumers, and documentation of market activities. Data analysis was conducted by highlighting consumers' experiences and perceptions regarding the factors that drive their purchasing decisions. The results show that quantity-based promotions, such as “buy one get one free,” are more effective in increasing demand compared to direct price reductions. This strategy increased sales by 40%, while price discounts only resulted in a 12% increase in demand. In addition, flavor innovation, strategic location, and virality on social media play an important role in attracting consumers. Seasonal factors also come into play, with a spike in demand in the summer and a decline during the rainy season. This research confirms that the law of demand remains relevant but needs to be understood in a broader context, including social and psychological aspects. The findings provide insights for businesses in designing more innovative marketing strategies as well as for academics in understanding the complexities of consumer behavior in traditional markets.

Pengaruh Likuiditas dan Profitabilitas terhadap Harga Saham pada Perusahaan Manufaktur Tekstil dan Garmen

Sat, 10 May 2025 00:00:00 +0700

Liquidity and profitability are two important aspects in assessing a company’s financial performance. Liquidity reflects the company's ability to meet its short-term obligations, while profitability indicates the company’s efficiency in generating profit. Investors tend to consider both factors before making investment decisions. A good level of liquidity and profitability can enhance investor confidence, which positively affects stock demand and ultimately influences stock price movements in the market. This is particularly relevant in the textile and garment manufacturing sector listed on the Indonesia Stock Exchange (IDX) during the 2019–2022 period. The purpose of this study is to understand the relationship between these variables and stock prices, especially in facing economic challenges such as the COVID-19 pandemic. The population used includes all textile and garment sector manufacturing companies listed on the IDX from 2019 to 2022. The research method uses a quantitative approach, with samples selected using purposive sampling. From a total of 22 companies, only 10 were selected. The data analysis techniques used include descriptive statistics tests, classical assumption tests, and hypothesis testing, with the assistance of SPSS 25 for Windows. The results of hypothesis testing on stock prices indicate that liquidity and profitability variables do not have a significant effect on stock prices. The R-square value is 0.67, indicating that 67% of the variables in this study affect stock prices, while the remaining 33% are influenced by other variables outside this research. The contribution of this research indicates that investors do not need to consider liquidity and profitability when investing, particularly in the textile and garment industry sector.

Pengaruh Segmenting dan Targeting terhadap Volume Penjualan Melalui Minat Beli Sebagai Variabel Intervening

Sat, 10 May 2025 00:00:00 +0700

The era of globalization, business competition is very sharp, both in the domestic and foreign markets. Market segmentation (segmenting) and target market determination (targeting) influence the sales volume of a product or service. The main focus of this research is to examine the role of consumer purchase intention as an intervening variable, which acts as a mediator between marketing strategies and sales outcomes. By understanding and implementing appropriate segmentation and targeting strategies, companies can enhance consumers' purchase intentions, which ultimately leads to a positive impact on increasing sales volume. This research aims to test how big the influence of segmenting and targeting is on sales volume through purchase interest as an intervening variable at the classy cafe Rimbo Bujang. The data collection method is through surveys and distributing questionnaires, with a sample of 96 respondents. The analytical method used is structural equation modeling using smartpls. The research results showed that there was a significant influence of segmenting on buying interest. There is a significant influence of targeting on buying interest. There is a significant influence of segmenting on sales volume. There is an insignificant effect of targeting on sales volume. There is a significant influence of buying interest on sales volume. There is a significant influence of segmenting on sales volume through purchasing interest. There is a significant influence of targeting on sales volume through purchasing interest. The R-Square value for the purchase intention variable is 78.2%, indicating that the remaining 21.8% is influenced by other variables outside of this study.

Pengaruh Lingkungan Kerja dan Komunikasi terhadap Kinerja Karyawan Melalui Kerjasama Tim

To Varel Rahma Noure, Dori Mitra Candana, Bayu Pratama Azka — Sat, 10 May 2025 00:00:00 +0700

This study aims to test the influence of the work environment and communication on employee performance through teamwork by using primary data obtained by distributing questionnaires to 33 employees as respondents, namely at JNE Main Branch Office, Nipah. In this study, Structural Equation Modeling (SEM) analysis tool was used using Partial Least Square (PLS). The results showed that the work environment had a positive and insignificant effect on teamwork. Communication has a positive and significant effect on teamwork. The work environment has a positive and significant effect on employee performance. Communication has a positive and insignificant effect on employee performance. Teamwork has a positive and insignificant effect on employee performance at JNE Nipah Main Branch Office. The work environment through teamwork has a positive and insignificant effect on employee performance. Communication through teamwork has a positive and significant effect on employee performance at JNE Main Branch Office, Nipah. The R-Square value for the teamwork variable was 0.534, which means that 53.4% of the teamwork variables were influenced by the variables of the work environment and communication, while the remaining 46.6% were influenced by other variables outside of this study. Then the R-Square value for the employee performance variable was 0.426, meaning that 42.6% of the employee performance variables were influenced by the variables of the work environment, communication, and teamwork, while the remaining 57.4% was explained by other variables outside of this study.

Tren Akuntansi Islam di Indonesia: Perkembangan, Implementasi dan Tantangan

Razi Azwar Syahbuddin Dalimunthe — Sat, 10 May 2025 00:00:00 +0700

This article examines the development of Islamic Accounting trends in Indonesia, including its implementation, challenges, and development opportunities. The study discusses a key issue in the development of Islamic Accounting in Indonesia, namely the mismatch between the continuously evolving regulations and their actual implementation in Islamic financial institutions. As the country with the largest Muslim population in the world, Indonesia holds a strategic position in the development of Islamic Accounting that aligns with sharia principles. In terms of development, Islamic Accounting has made significant progress since its introduction in the early 1990s. Various Islamic financial institutions and universities have begun to adopt accounting standards that comply with sharia principles, including PSAK 101, 102, and 105 issued by the Indonesian Institute of Accountants (IAI). From an implementation perspective, the practice of Islamic Accounting in Indonesia shows that many companies have adopted sharia-based accounting systems, especially in the banking and financial sectors. However, there are some discrepancies in the application of sharia principles among different institutions, which may affect the transparency and accountability of financial reporting. Nevertheless, Islamic Accounting in Indonesia faces considerable challenges. These include a lack of understanding of sharia principles among accountants, limited availability of competent human resources, and the need to align sharia accounting regulations with international standards. Overall, the trend of Islamic Accounting in Indonesia shows great potential for growth, but it requires attention and support from various stakeholders to overcome existing challenges. This study is expected to provide insights for stakeholders in strengthening the practice of Islamic Accounting in Indonesia.

Analisis Pemanfaatan Artifical Intelligence terhadap Lingkungan Kerja Dimediasi Beban Kerja

Eka Sumandary Djaya, Ruliati , Yunarsi — Sat, 10 May 2025 00:00:00 +0700

Artificial Intelligence (AI) is one of the rapidly evolving technological innovations that supports employee work efficiency across various industrial sectors. PT. Harta Samudra, a fisheries company located in Maluku Province, has begun adopting AI technology in its operations to manage high workloads and enhance productivity. This study aims to analyze the impact of AI utilization on the work environment and employee workload, as well as to examine the mediating role of the work environment in strengthening the relationship between AI utilization and workload. The study involved the entire population of PT. Harta Samudra’s employees, totaling 100 individuals, selected using a saturated sampling technique. A quantitative research design was applied, with data collected through a closed-ended Likert scale questionnaire. Data analysis was conducted using Partial Least Squares (PLS) with the assistance of SmartPLS version 3.3.8 software. The results indicate that AI utilization has a positive and significant effect on the work environment and both directly and indirectly influences employee workload. The work environment was proven to be a mediating variable that strengthens the relationship between AI utilization and workload. The Adjusted R Square value shows that 66.1% of the variation in workload can be explained by AI utilization and work environment conditions, while the remaining 33.9% is influenced by other factors not examined in this study. This research is expected to contribute to other fisheries companies in formulating AI-based technology adoption strategies to simultaneously improve operational efficiency and employee well-being.