Marketing Strategy for Lapoili Circular Bridge Tourism Objects to Increase the Income of Economic Actors Around Tourism Objects

Abstract

There are problems regarding how tourism marketing strategies can increase the income of economic actors around tourist attractions and the types of sales of tourism products to increase the income of economic actors around tourist attractions. The aim of this research is to identify various existing tourism marketing methods to increase the income of economic actors around tourist attractions and various types of tourism product sales strategies to increase the income of economic actors around tourist attractions and the marketing of tourism products that are used as tourist attractions on the Lapoili Ring Bridge influence local business income. Quantitative methodology and data collection used in this research are questionnaires, interviews, documentation and observation. These findings show the impact of H1 tourist attraction marketing strategies on business owners' income. This is proven by the level of significant value of the t test for variable tourism because with increasing marketing strategies in tourism, more tourists will visit so that it can increase the income of economic actors. Likewise, with the type of tourism product sales, the higher the value of tourism product sales, the higher the income earned.