Peningkatan Kapasitas Manajemen UMKM melalui Pelatihan Business Model Canvas

Abstract

Community Service (PkM) activities by lecturers and students of Catur Insan Cendekia University (UCIC) Cirebon were carried out with the aim of increasing the management capacity of Micro, Small, and Medium Enterprises (MSMEs) in Widasari Village, Indramayu Regency through Business Model Canvas (BMC) training. This training is designed to help MSMEs understand and apply strategic elements in business models, so as to increase the competitiveness and sustainability of their businesses. The implementation methods include socialization, interactive training, and direct assistance to MSMEs. Participants are invited to understand the main elements in the Business Model Canvas, such as customer segments, value propositions, distribution channels, customer relationships, revenue streams, main resources, main activities, key partners, and cost structures. In addition, a simulation was carried out to compile a business model based on the local conditions and potential of Widasari Village. The results of the activity showed an increase in participants' understanding and skills in using the Business Model Canvas as a strategic planning tool. MSMEs were able to identify new business opportunities, increase operational efficiency, and design strategies that were more focused on market needs. This PkM activity is a real manifestation of UCIC Cirebon's commitment to empowering the community through collaboration between academics and students. The sustainability of the program is proposed through continued assistance to ensure that the implementation of BMC can be optimally applied by MSME actors.