Pendampingan Pengelolaan Keuangan Digital Bagi Umkm Genzpreneur Dalam Menghadapi Era Ekonomi Kreatif

Abstract

The creative economy era demands that micro, small, and medium enterprises (MSMEs), especially the younger generation or GenZpreneurs, adapt to developments in digital technology. Most GenZpreneur MSMEs face challenges in financial management, from recording transactions and controlling cash flow to preparing accurate financial reports. This situation can hinder business effectiveness and reduce competitiveness in an increasingly competitive market. This community service activity aims to provide assistance in digital financial management so that GenZpreneur MSMEs can improve financial literacy, record-keeping efficiency, and transparency of business reports. The activity targets 30 GenZpreneur MSMEs in Cirebon City operating in the culinary, fashion, and other creative economy sectors. The implementation method is carried out through a participatory approach with stages of needs identification, training on the use of digital financial applications, financial report preparation simulations, and evaluation of participants' level of understanding. The results of the activity show that the majority of participants (85%) are able to operate financial recording applications independently, 70% can prepare simple financial reports, and awareness of the importance of digital financial literacy in supporting business sustainability is increased. The conclusion is that digital financial management assistance effectively helps GenZpreneur MSMEs improve their financial management skills, strengthen their competitiveness, and encourage business sustainability in the digital era.