Pelatihan Digital Marketing Dalam Meningkatkan Pelayanan Pada Pengurus dan Anggota Tim Penggerak PKK Kepanewon Kretek, Bantul, Daerah Istimewa Yogyakarta

Abstract

Tri Dharma Perguruan Tinggi, one of which is community service, is one of the lecturers' responsibilities in applying and transferring knowledge to the community. This Community Service aims to provide guidance and training to members of the PKK Kepanewon Kretek, Bantul so that they are able to understand and understand the importance of digital marketing in service, and are able to understand how to apply digital marketing to service. In this community service activity, educational methods and training methods are used. The results of this activity are that the mothers of the PKK Kapanewon members 1) Can access potential consumers more widely and help build product branding, 2). Cost efficiency, 3). Easy to determine the target market, 4) Can increase consumer loyalty, and 5). Can help in collecting data for evaluation materials